Golden Hammer programme DAY 2

Day 2 - 11th of June

(10:00 - 16:00)
On June 11th there will be 2 workshops lead by brilliant advertising specialists.

Co-creating experiences with consumers, Yonathan Dominitz, founder of Mindscapes


• This program examines and studies many of the most effective& creative award winning campaigns (2008-2010) and identify the recurring thinking patterns behind these campaign ideas. Based on these patterns, it offers structured thinking tools for developing original ideas.
Topics - how to transform a (banal) promotion into an unforgettable public and personal experience for consumers and how to use consumer's creativity and people's desire for attention/ recognition for co-creating stimulating brand experiences and other important issues will be reviewed.


Creative Explosion, Henning Patzner, Creative Director & Trainer for Creativity/Innovation


• Creativity & Innovation Training for people, who are always looking for unique ideas. You will learn how the creative process can be optimised and connected throughout all the departments of your company, and how your creative consciousness can be expanded. Throughout the whole workshop, producing relevant and unique ideas and innovations is always first priority. Participants acquire the 20 most effective creativity techniques of the most innovative.


More about seminars on http://www.hammer.lv/index.php?id=202

Evening:

Also in the evening of 11th June everyone is welcome to the award ceremony held in the cinema “Kino Rīga”.


Afterparty in club Push.